Sold Out Ticket Market, London, UK

The English Premiership (known as the Guinness Premiership because of the league's sponsorship by Guinness) is a professional league competition for rugby union football clubs in the top division of the English rugby system. There are, at present, twelve clubs in the Premiership. The competition has been played since 1987, and has evolved into the current Premiership system employing relegation to and promotion from the National Division One competition (which will be known as the Guinness Championship from September 2009). Clubs competing in the Guinness Premiership qualify for Europe's two club competitions, the Heineken Cup and the European Challenge Cup.
Heineken Cup (officially known as the European Rugby Cup) is an annual rugby union competition involving leading club, regional and provincial teams from six International Rugby Board (IRB) nations in Europe: England, France, Ireland, Italy, Scotland and Wales. The European Rugby Cup is known as the Heineken Cup because of the tournament's sponsorship by Heineken. Heineken Cup is organised by the European Rugby Cup, who are also responsible for the secondary championship, the European Challenge Cup. Heineken Cup is sponsored by Dutch brewing company Heineken International. Heineken Cup is known as H-Cup in France, because of alcohol advertising restrictions.